SEO

You may have heard the term Search Engine Optimization (often referred to as SEO), and figured it’s just something for marketing folk and web writers, but did you know it’s important for book authors too? For starters, SEO is what connects people searching online to the content they’re looking for. When you write a book about, for instance, the economic effects of air pollution you want to make sure that you capture the next economist or environmentalist searching the web for the topics your book covers. You want your book to display at the top of their search results so … Read more…