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I’m a chemist working in marketing and I’m interested in vintage cars. Completely unrelated topics? Maybe not!

Over the past few weeks we’ve been talking about what altmetrics are, what Altmetric.com data can show you, and some ideas for how researchers might use it. In this post you’ll find some real-life use cases featuring researchers who have gone ahead and done just that.

In our previous post in this guest blog series, we introduced the Altmetric score and details pages, and briefly covered the insights that can be gained from looking at Altmetric data. The aim of this post is to discuss how journal editors can use the data to view, monitor and report on the online attention for the research they publish.