New and Improved SpringerLink Article Pages

By: Stephen Cornelius, Senior Product Manager; IT Development Authors familiar with SpringerLink may have noticed a significant change over the course of this year. All of our journal article pages are now running on a completely new design, which we feel matches the best contemporary standards for the display of scholarly content. Here are a few important things to know about the new article pages. We took an evolutionary approach When we began redesigning the article page we didn’t go away and produce a high-fidelity Photoshop mock-up of what it would look like. We began with a very skeletal outline … Read more…

An SEO Primer For Book Authors

You may have heard the term Search Engine Optimization (often referred to as SEO), and figured it’s just something for marketing folk and web writers, but did you know it’s important for book authors too? For starters, SEO is what connects people searching online to the content they’re looking for. When you write a book about, for instance, the economic effects of air pollution you want to make sure that you capture the next economist or environmentalist searching the web for the topics your book covers. You want your book to display at the top of their search results so … Read more…